AI can replicate tone but only if your brand voice is clearly defined.
Most inconsistencies happen because brand guidelines are too vague.
Step 1: Define your tone clearly
Instead of “friendly and professional,” define:
– Sentence length
– Vocabulary style
– Level of emotion
– Use of contractions
Step 2: Provide examples, not rules
AI responds better to examples than instructions.
Include:
– Good examples
– Bad examples
– Rewritten comparisons
Step 3: Standardise key phrases
Define:
– Product naming conventions
– Approved descriptors
– Industry-specific terminology
Step 4: Build tone variations
Your voice may change depending on:
– Product pages
– Campaigns
– Editorial content
AI needs guidance for each context.
Step 5: Test and refine
Review AI output regularly and adjust your guidelines.
The goal
A brand voice that is:
– Consistent
– Repeatable
– Scalable across teams and tools