Use this checklist before publishing any product or marketing content.
Accuracy
– Product details are correct
– Specifications match source data
– No invented features or claims
Brand voice
– Tone matches guidelines
– Language is consistent across products
– No off-brand phrasing
Clarity
– Copy is easy to understand
– No confusing or vague descriptions
– Benefits are clearly explained
Consistency
– Naming conventions followed
– Formatting is standardised
– Similar products follow similar structure
Customer focus
– Content explains value to the customer
– Avoids internal jargon
– Highlights relevant benefits
– AI checks (if applicable)
– No generic filler phrases
– No repetition across content
– No hallucinated information
Final review
– Reads naturally when spoken aloud
– No awkward AI phrasing
– Ready for publication